International Furniture Fair (IFF) 2025, one of the important meetings of the furniture industry, offered an inspiring platform that brought together many innovations in the sector this year. We not only exhibited our products during the fair; We also had the chance to establish direct contact with valuable brands of the industry. These interactions turned into important experiences that both refreshed our design vision and made positive contributions to Kalif's development process.
This year, as Kalif Design, we reworked our collection in a way that preserves the solid and simple form of concrete and brings a warmer character to living spaces. In particular, our product groups that focus on in-home comfort, such as seating, poufs and throw pillows, came to the fore. Although this change did not bring a radical transformation in terms of materials, it gave a new expression to our products with our approach to the upholstery fabrics we use.
While we previously worked mainly with plain woven fabrics, this year we turned to combinations that bring together different textures, colors and surface effects. This choice has enabled our products to be enriched both visually and tactilely. We can say that the balance we established between the simplicity of concrete and the liveliness of fabrics added a new layer to Kalif's design language.
The meetings we held with both local and international visitors during the fair also allowed us to see the perception of our designs in different geographies. Participants' feedback about our products created a strong reference for the steps we will take in the future. Especially the comments regarding our fabric choices reinforced our desire to deepen further in this field.
In addition to sharing our designs with a wider audience, IFF 2025 also provided an intellectual basis for us. Thanks to this fair, we gained important insights on how we can appeal to different living habits while preserving Kalif's aesthetic line. The contacts made and the shares made once again reminded us of the value that collective development and thinking together add to our brand.
